Creating Trust Through Branding Pt. 1

 Branding - kind, grade, or make, as indicated by a stamp, trademark, or the like; A mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc;… Any mark of disgrace; stigma.

Creating an idea that formulates into a business can be a difficult process. An even more difficult process is visually translating this new business to its audience. This act is called, branding. Much like its definition above, taken from Webster's Dictionary, branding is the stamp or trademark that a company burns into the minds of its consumer. The act of branding if not done correctly, can also be a mark of disgrace.

How many times have you walked into an office and thought to yourself, "I am not going to spend my money here?" How many times have you visited an e-commerce website and hesitated to put in your credit card information? You took one look at the office decor and decided that this place is not worth your time or money. The website may have looked as if the business did not put any thought into the image they wanted to portray. If they did not put thought into this than could you trust them?

Branding is not about creating pretty logos and decor for an office, it is about creating trust with consumers. Though creating corporate identity is the beginning of branding a company it extends far beyond what you see on paper. 

Recently, I was asked to do a client's initial company branding. They wanted something, "simple" which usually means, lets just do something quick and then we can rebrand later. Sometimes this is because they want to save money on the initial branding and then rebrand when they receive startup funding. However, branding should not be done under the premise of rebranding later. This can often hinder the process. The initial branding of your company as well as any branding efforts done later, should be well thought out with your target market in mind. Everything from the color of your logo to the paint in your office should be in harmony with the direction you want your business to take.

For more information about IsrylDesigns contact isryl@isryldesigns.com.

PayMo: Excellent Time Tracking Tool for Small Businesses

As a small business, We are always looking for tips and tools to better business operations. A few months ago IsrylDesigns came across the site paymo.biz and now we have an efficient way to manage projects and invoice clients.

PayMo's user-friendly interface allows us to easily navigate through all of its useful tools.


Dashboard
The dashboard shows a quick view of upcoming milestones and tasks, a color coded bar graph of the hours worked on each project, and a snapshot of the total hours worked by day, week, and month.


Milestones/Tasks
Keeping track of deadlines has never been easier. A great feature of the milestone tab is the email alert. When you add a milestone you can set a time to have an email reminder sent. Tasks are lists related to the milestone. Once a milestone or task is complete simply click on the box and it will delete itself from the list. All of your changes will be stored on your dashboard so that you can keep track of all of the company activity. 


Timer
The timer allows the user to track time by pushing one button (start) or (stop). The timer runs in the background while the user is working in another program. Should the user forget to stop or start the timer there is a way to manually enter the time.


Clients/Projects
Add all of your client details including uploading a logo or picture and contact information. This information is then populated in the invoice section streamlining the invoicing process. Once your client(s) are added, you can then add the projects, milestones, and tasks related to them.


Users
PayMo has a variety of options depending on the needs of your business. The free version of PayMo allows up to 2 users and 3 invoices per month. The upgrade version only $9.99 allows for unlimited invoicing. You can track your freelancers/employees time and include that in project billing. To upgrade your account, just click on the upgrade button on the right side of the page under Invoicing. Note: You can cancel the upgrade at anytime but you do have to click on the downgrade button to do so.


Invoicing
One of our favorite features of the site is the invoicing tool. Create a simple and effective invoice by uploading your logo. Click on the client you want to bill and their information will automatically populate. An invoice number is generated and you can click the paypal box to allow your client to pay online using their credit/debit card. The invoice will create a link that you can email to your client. Save trees and time! Note: You need to set up your paypal account before generating a paypal invoice.


Reports
Keep up with your company's hours, and finances using the reports tab. Paymo will generate reports based on hours worked by project, hours worked by user, and financial statistics. Now you can keep track of your companies productivity and financial growth all in one tool, PayMo!


IsrylDesigns is always looking for ways to make our business more successful. If you know of any tech tools, design opportunities or just want to connect email us at info@isryldesigns.com.


Thanks for letting us turn your design dreams into reality!